PG Diploma In Digital Marketing & Artificial Intelligence Program
Full-Stack Digital Marketing, AI Automation & 100% Placement Preparation
Duration: 52 Weeks | Level: Advanced | Mode: Hybrid/Offline
What You’ll Learn
This flagship program includes all modules of the 3 & 6-month programs, plus:
Semester 1: Digital & AI Foundations
Marketing Strategy & Consumer Journeys
Generative AI & Prompt Engineering
Branding, Communication & Storytelling
LinkedIn Profile Optimization & Personal Branding
Semester 2: Advanced Digital Practice
Marketing Automation (WhatsApp, Catboats, CRM)
E-commerce & Growth Strategy
Performance Scaling Models
Digital Brand Management
Semester 3: Internship & Specialization
Choose any specialization:
SEO & Content Intelligence
Performance Marketing (Google + Meta)
Analytics & Data Visualization
AI-Based Digital Automation
Internship:
8–12 weeks with agencies, SMEs, institutions, or start-ups.
Students work on real campaigns & submit IIM-style project reports.
Placement Preparation:
Resume building & portfolio development
Mock interviews
Freelancing & client acquisition sessions
Google Certifications Covered:
Google Digital Marketing & E-Commerce
Google Ads (Search, Display, Video)
Google Analytics 4
Additional Google Ads certifications (optional)
Google Certifications – Integrated in All Programs:
Students receive training, mock tests, and guidance for globally recognized Google certifications:
Google Digital Marketing & E-Commerce
Google Analytics 4 Certification
Google Ads Search
Google Ads Display
Google Ads Video
Google Ads Apps (Optional)
These certifications enhance job readiness and global employability.
Learning Methodology:
Our pedagogy mirrors IIM & global digital schools:
Case-Study Approach
Hands-On Projects & Labs
AI-Driven Simulations
Weekly Assignments
Industry Mentorship
Portfolio Development
This ensures students not only “learn” but “apply” digital marketing in real business contexts.
Assessment & Evaluation:
30% Continuous Assessment
40% Project & Practical Work
20% Google Certifications
10% Final Viva/Capstone Presentation
Who Should Enroll?
Students (BBA, BCA, B. Com, BA, BSc MBA, MCA)
Working professionals
Entrepreneurs & small business owners
Individuals preparing for high-growth digital careers
Freelancers & creative professionals
Career Opportunities:
After completing the program, you can work as:
Digital Marketing Executive
SEO Specialist
Google Ads Expert
Social Media Strategist
Marketing Analyst
Performance Marketer
Content Strategist
E-commerce Specialist
AI Content & Automation Manager